Stories of real people is the heartbeat of philanthropy.

tpb strategic counsel serves people and organizations committed to making a real difference with their constituents, stakeholders, beneficiaries and their extended communities of influence.

We help to bring clarity to WHY, develop the capacity for HOW, and set priorities for WHAT to deliver on their promise of impact, outcome, and change.

Who We Are


tpb strategic counsel ltd. is founded on the basis of “making a real difference” for the organizations served. Uniquely, tpb’s strength and focus comes in asking the right questions, and seeking answers which are appropriately customized to each organization. An interactive, engaged process of making such discoveries together, adds to the sustainability of the changes and outcomes being pursued, and lends clarity to the active pursuit of organizational purpose.
tpb strategic counsel ltd. operates on the premise that fundraising, development and advancement functions contribute to organizational change. Thus tpb serves more as an organizational change agent than that of being a “fundraising technician”. As organizations, the focus is on meeting the needs of people in alignment with our purpose for being.
tpb holds to the principles that organizations need to hold steadfastly to their mission, and their vision (or purpose) must be valued-based and deliver outcomes that impact others. In doing so, organizations have the privilege and opportunity to be transformational, authentic and incremental. tpb also encourages that organizations understand that their influence and impact grows when they hold to a posture of “with” (constituents, members, donors, beneficiaries, society, etc.).

Great leaders invite people into a movement with a purpose and intent.

What We Do


In serving organizations, tpb emphasizes a deeper understanding of the significant impact that fundraising, stewardship and generosity have on the donor, those serving the organization, and most importantly the beneficiaries. Uniquely, development (fundraising) is about relationships and the pursuit of making a real difference though the impact, changes and opportunities that are made possible in our communities and circles of influence.


tpb has a wide breath of fundraising and external relations experience including health care (acute care, long-term care, health/disease charities), higher education, continuing education, sport, arts and culture, economic and community development, and faith-based organizations.


Planning, Studies & Assessments
  • Campaign Planning Studies
  • Development Assessments
  • Strategic Planning
  • Annual Fundraising Planning
  • Event Coordination
  • Vision Casting
Campaign Management
  • Campaign Direction (various options)
  • Periodic Campaign Consulting
  • Consultation on Annual and Gift Planning Programs
Donor Cultivation & Campaign Strategies
  • Leadership Programs
  • Case for Support
  • Campaign Brand*
  • Identity and Marketing*
  • Writing*
  • Print Design*
  • Video Production*

*though “collective” associates

Development Support
  • Prospect Research
  • Endowment & Donor Advised Funds
  • Impact Investing
  • Policies and Procedures
  • Executive Search
Leadership Development
  • Coaching and Mentoring
  • Interim Executive Placements
  • Assistance with Recruiting and Training
  • Organization Design and Structuring

Client List

  • Graffiti Theatre
  • Sport BC
  • SPARC BC (Social Planning & Research Council BC)
  • Northern Health Authority
  • KinVillage Society
  • Gulf Island Horse Association
  • CanHealth International
  • Stony Plain Alliance Church
  • Ross Road Community Church
  • Hope Shares
  • Hart Judo
  • College of Family Physicians of Canada
  • Foundation for Advancing Family Medicine
  • Anthem Creative
  • Alliance Community Church
  • GiveClear Foundation Canada
  • Steele Heights Community Church
  • St. Albert Alliance Church
  • City of Penticton
  • Central Heights Church
  • Academics Without Borders
  • Vancouver School of Theology
  • SIM Canada
  • Upper Skeena Recreation Centre (consortia of seven local, regional & indigenous governments)
  • University of Northern British Columbia
  • Providence Place
  • Farm to Cafeteria Canada
  • Farm to Schools Canada
  • Anvil Consulting
  • Thompson Rivers University Community Trust
  • North American Baptist Conference
  • North American Baptist Foundation
  • Central Baptist Church
  • Terwillegar Community Church
  • St. Aidan’s Anglican Church
  • Beulah Alliance Church
  • Taylor College and Seminary
  • Cedars School
  • Co:Here Social Housing
  • SIGN: Society for the Involvement of Good Neighbours
  • Briercrest College and Seminary
  • Caronport Christian High School
  • Heavy Equipment Heritage Society of Canada
  • Alberta Diabetes Foundation
  • Rosebud Theatre
  • Rosebud School for the Arts
  • LoveWorks
  • Help Portrait, Vancouver
  • Camp Falcon Rock, Romania
  • Providence Health
  • DAI International/DIA Foundation (Canada)
  • Westside Kings Church
  • The Fellowship of Evangelical Baptist Churches
  • Hope Community Covenant Church
  • VIA Sport
  • Laugh for Life Foundation
  • Genesis Community Church
  • GO Productivity
  • Crisis Pregnancy Centre, Edmonton
  • Joe’s Place Youth Centre
  • Northern Health
  • Westwood MB Church
  • Myers and Associates
  • ABC Tech
  • Camp Caroline
  • Canadian Society of Pharmaceutical Sciences
  • Canadian Pharmaceutical Sciences Foundation
  • CHE: Community Health Evangelism (Europe)
  • Chilliwack Hospital Foundation
  • Victoria Commonwealth Games Society
  • High Net Worth Individuals* (advisor on philanthropic interests, establishing private foundations, personal stewardship planning)
  • Private (family) Foundations* (as general/strategic counsel)
  • Corporate Clients* (advisor on negotiating charitable gifts, establishing corporate giving practices)
  • Government* (advisor on policy and gift practices for agents of the crown with local, regional and indigenous government organizations)
  • Other Fundraising / Association / Executive Search Counsel* (as general/strategic advisor) / Coach /Mentor / Trainer to Charity / NonProfit Leaders

*bound by Confidentiality Agreements


Tom Berekoff

President & Founder

Tom Berekoff is the President and Founder of tpb strategic counsel ltd. He received a Bachelor of Arts degree from the University of Lethbridge (1981), and a Master’s Degree in Philanthropy and Development from Saint Mary’s University of Minnesota (2005). Tom has earned and maintained the CFRE designation since 1995.
As advisor, teacher, leader, coach, mentor or friend, Tom holds to these values and virtues as a guiding light.
To Be
Promise Centred + People Focused + Purpose Driven
To Keep Focus on
for the love of all mankind
To Foster an Understanding that
Our lives are not our own, and that each one of us is here WITH a reason and purpose which is for the good of others.
By accepting these personal challenges, life itself has greater meaning. When we can carry these virtues forward into the organizations we serve and in all walks of our life, we come closer to fulfilling our human purpose, and can live our lives with confident humility.

Pamela Berekoff

tpb Affiliate

Pamela Berekoff has expertise in grant writing, case and letter writing, editorial services, and with all dimensions and phases of prospect research.
Pamela is a graduate of the University of Alberta, with a BA in Theatre and minor in English.  She also has a post-baccalaureate diploma from Langara College in Film Acting. Pamela is trained as a Voice Over artist.
For your research and writing requirements, contact tpb strategic counsel.


Ian Sheh

tpb Affiliate

Ian Sheh is a creative director, photographer, designer and consultant. tpb and Ian Sheh have partnered for almost 10 years, providing clients with story-driven visual tools, cases, and brand strategy & identity.
Ian’s collaborators and clients include Mercedes-Benz Canada, Mike Horn & the Pangea Expedition, Vancouver School of Theology, Dossier Creative, Surrey Homelessness & Housing Society, North American Baptist Conference, and Pacific Centre.


Tom Berekoff, M.A., CFRE
President & Founder
Phone: 778.222.2359
Vancouver + Edmonton